Over the years, we have introduced ourselves in various ways in our communication, always with a specific goal in mind. But that single image that precisely expresses what we stand for, that perfectly encapsulates Deschacht, we hadn't found yet. Until now!
You recognized us for longer by the tradesman with blue overalls and a yellow helmet, which appears on the facades of our branches and on our trucks. For Deschacht, the hard hat is a perfect symbol for the tradesmen active in the construction sector. It was therefore only logical that we integrated this element back into our new thematic visual.
The yellow hard hat represents the professional, and the tape measure together with the construction plans symbolize the advice that Deschacht provides in construction projects.
With this, we aim to cater to our two target groups: on the one hand, the executing professionals (e.g., roofers, carpenters, plumbers, etc.) who are looking for products, and on the other hand, the project managers (e.g., engineers, architects, site managers, etc.) who want solutions for their construction project. The tradesmen can find the products in our construction shops, while the project managers can turn to our Deschacht engineering department and division teams for construction advice.
Our wide product range for the construction professional and our advisory role for project managers are further emphasized by the slogan ‘one-stop construction shop, non-stop construction advice’.
The image of the helmet meter will always be used in combination with this tagline. We will continue to use the visual with the slogan as a common thread, like a kind of signature, in all our future communication.
Along with this image, we are also introducing the Deschacht advisor with the white helmet, thereby giving a face to Deschacht's advisory services. For both aspects, “products” and “solutions,” Deschacht will also develop specific communication tools. Among other things, a monthly promotional newsletter (PROMO#) to promote our products in the branches, and on the advisory side, we will regularly white papers (MEMO#) publishing, in which we discuss specific themes. We collect recent achievements in a portfolio POPORTFOLIO#).